Your Audience Mirrors Your Energy

Show Notes

What is it that you are putting out there in the world? Have you got positive energy?

Have you ever noticed that sometimes when you are not having a good day, your audience just feels that energy and mirrors it, and things just start seemingly to fall apart?

One little thing happens and then on it goes. Conversely, when you are having an amazing day, everything seems to flow. Your audience is great, you are getting likes, people are talking about you, you are getting great engagement. Maybe your audience is mirroring your energy and that is coming through in your marketing as well.

Always Radiate Positive Energy

Do you love marketing? Most of us don’t because that is one of the reasons you listen to this podcast, to get some tips and to make it easier. When you are thinking about your marketing, are you thinking, “Oh no, I have to market again. My funnel has dried out. I have just finished that package of work and I have not got any clients”? Or are you thinking, “This is great, I have had my pipeline running, I have constant clients coming in, marketing is amazing”?

Your audience can feel it. They really can. Even on those days when you push through and get the marketing out there, you do a couple of posts or you send out an email and you are not really feeling it, your audience can feel that at the other end as well.

Energy really does shape that connection between you and your potential prospects. It also shapes the way you show up on your discovery calls. Nobody wants to have a coach who is down in the mouth and not all that inspiring to think about or work with. We want coaches that match our energy.

Show Them You Can Manage

You can be doing great work and still not have that pipeline. In an earlier episode, we talked about whether you have a pipeline problem, so check this episode here: SBT Episode 320: You Don’t Have a Coaching Problem, You Have a Pipeline Problem

If it is a pipeline problem then you really do need to start to fix it, because coaching is amazing, and it is so much easier when people reach out to you and say, “Hey, I want to have a chat,” and “Yes, I would love to work with you,” and “Yes, your package is amazing,” and even, “I thought it would be way more than that.”

It is really important to make sure that you have your energy flowing and that you are doing the work you need to do between your coaching, because if you are just doing all the delivery, which is amazing, then when that runs out you will be back to that feast and famine again. Make sure that you are keeping your energy up to run your pipelines and also when you are putting your marketing out there. When you feel uncertain, they can feel it on the other end.

Project Confidence

You want to be rebuilding your confidence and showing up in a way that you would like a coach to show up for you. If you were the person on the other side thinking, “Am I going to hire you?” would you think, “Yes, Cathy is amazing, I would definitely love to hire her”? Or would you be thinking, “Not sure, she seems a bit wobbly, this could be better”?

Your energy needs to match your audience. Energy creates engagement, and the more engagement you have, the better it is going to be. If you are showing up with self doubt online, they are going to know about it.

So maybe add a little bit of gratitude, a little bit of fresh air, or something that makes you happy. Sometimes it is just a hot cup of tea. You can have coffee if you like. Maybe you just need to go and get a cuppa before you start working on your marketing, and it will make such a difference.

Self Care, Better Client Care

Remember to be authentic. If you are having one of those days where it does not matter what you do, it is just not going to work, maybe that is not the day to be doing your marketing. Maybe that is a day to do something else, or maybe it is a self care day and you need to take the day off and look after you.

Make sure that you are aligning your attraction with the clients you are looking for, because attraction does bring those clients in. When everything is good and you are genuinely happy, that can be amazing. I do not mean sickly positivity, I mean actually happy.

Reframe Your Thinking

Remember your mindset. How can you refine it and reframe it? What sort of positive reinforcement can you use? Some people like rewards. For example, “I am going to do an hour of marketing and then I am going to have that wonderful coffee and maybe a little cake to go with it,” or “I am going to go out for a walk,” or whatever lights you up. What can you do to reframe it so you stop thinking of marketing as drudgery? It can actually be quite fun.

What can you do to make it fun? Do you need somebody to come and hold the video camera on the other side? Would that make it easier? I was recently at a conference and I was interviewed. After the interview, I asked the interviewer if they would mind holding my camera for a moment. I hit record on the video and, boom, I had a 90 second video and some content. I was there for three days, so we ended up doing it each day, and it made doing reels so much easier. Marketing can actually be fun. Reframe your mind around it and remember that if you are flat, your audience is going to feel it.

There are some episodes that might help you a little. SBT Episode 260 is about how limiting beliefs are holding you back, and there is also one about limiting beliefs lying to you, so check those out in the back catalogue. There is also SBT Episode 365: “Is That a Useful Thought?” That was a great episode and I really loved doing that one, so go and have a listen to that as well. You never know, it might be just the reframe that you need.