About Cathy Smith
The Small Business Talk For Coaches podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.
If you are ready to take your coaching practice to the next level, then you are in the right place. Whether you are just starting your coaching journey or you are an experienced coach not seeing the results you desire, this podcast is for you.
I have been in business since 2001, and in 2019 I launched The Small Business Talk Podcast (SBT), which later evolved into Small Business Talk For Coaches. The podcast is a way to help you, the business owner, leverage my experience and the insights of the Small Business Talk guests to grow your business faster.
Like many women in business, I know my natural qualities give me a huge advantage in real life. However, I used to find it hard to express these talents online and would hide behind my business name. This was surprising, as I was never afraid to stand out as a child and was, in fact, pretty fearless!
Secretly, I was a speed demon (rev head) who raced go karts for 4 years, starting at age 13! I still love fast cars and have a flair for strategy, precision, and attention to detail, which stems from those days on the track. When I was racing, I thrived on standing out and working hard to stay in front. However, in business, like many women business owners, I let my results speak for themselves and shied away from the limelight.
Small Business Talk Podcast was born to show business women and men that to succeed in today’s noisy world, you must step into the limelight and become the face of your business. People like to do business with those they know, like, and trust. If your customers do not know who you are, it is difficult for them to trust you.
In my day job, I am the owner of CATCO Enterprises, a Digital Marketing Agency. I have a passion for helping thriving business women like you break through the digital disconnect and attract more of your dream customers online. I am committed to supporting you to confidently show up online and translate your real-world brilliance into an online presence you are proud of through exceptional digital marketing, web design, and social media.
In 2022, I founded Cathy Smith Coaching, where I focus on empowering coaches to turn their passion into a profitable coaching business. Drawing on over 30 years of experience, I provide practical strategies, resources, and personalised support to help you build a coaching practice that not only serves your clients effectively but also sustains your personal and professional growth. Check out the Coaches Marketing Roadmap Book, to get started on your journey.
Listen to Small Business Talk for Coaches podcast on your favourite podcast app or here at Small Business Talk. New episodes are released weekly.
Thank you and enjoy!