You Don’t Need Their Approval

Show Notes

You don’t need their approval. Really? Yes, you don’t. Have you ever found yourself not putting out a post? Not emailing your list or just banging that hold free zone because you were waiting for somebody’s approval? You don’t need it. You don’t need your family. You don’t need anybody’s approval. You are a coach. We know you’ve got a good heart, and we know you are going to be doing the right thing.

Just Serve Who Matters

Remember Guy Sebastian, who’s an Australian singer? He said that he had a really good interaction with a fan, and it came because of the bad interaction.

And what happened was he commented on somebody. Well, I guess you call it a hate mail against him. And the fan said, why did you do that? I’ve been following you for all these years, and you’ve never commented on mine or any of the other people that say positive things about you. But this one person had said something nasty and he commented back and he said that stuck in his mind forever.

That’s what we do, isn’t it? We concentrate on that 1% or sometimes it’s even less than that. On that one person that’s not going to like what we say. Well, that’s actually a good thing that they don’t like what we say because they are not our people. The more of these sort of people we can get out of our shows, get out of our email list, get out of our database, the better, because we want to be serving the people that are our people.

We want to serve those amazing clients that think we are wonderful, that do what we ask them to do, and they get the transformations because they put in the work. We don’t want to be serving the people that don’t really want to be there, or will never buy from us. So you don’t need their permission. What you do need to do is have a good, solid plan and start putting your stuff out there.

Just Be Seen

If the clients can’t find you, you know what’s going to happen. They will find somebody else and there’s nothing worse. When you’ve potentially been talking to somebody for a while, or they may have even been on your email list, and then you might meet them in person, or you say somewhere along the line that they have hired another coach.

They have hired somebody who could have been you. And if it isn’t in person interaction, quite often they will say, oh, I didn’t know you offered one on one coaching. Or do you offer group coaching? We need to tell them that you cannot be the best kept secret to succeed in your business. You will have maybe a nice hobby if that.

Stop Worrying What They Think

How many times do you have to say something before you go, yes, that’s it. Or how many times have you gone? Yeah, I’m going to get that. I really want to buy that course or want to buy that new shirt or whatever it happens to be. And then the phone rings, the children come, this bass comes, you running late for something and you forget about it.

And then you get an email saying, hey, I saw that you were in the car and you got this, or it’s closing limited time offer and you go, oh yeah, that’s right, I was going to buy that. So sometimes you might have that 2 or 3 times that you see that as a service when you are a customer, but when you are the supplier, when you are the person doing it, we often think that we are going to annoy our customers, and it’s generally not the case.

The ones that do get annoyed, they unsubscribe. They will get out of your socials and once again, they are not the people for you. So making sure that you are serving your customers by giving those regular touchpoints, making sure that you are using your database, your email. When was the last time you actually did an email newsletter with something that gave value as well as an offer?

Offer Opportunities

We need to know what’s going on. And that’s what your people are probably like too. They’re waiting for your new course, your new workshop. What else have you got? What value are you giving them? What opportunities are you giving them to buy from you to be in your world? So it is not annoying them. It is definitely serving them.

So make sure that you are giving them those opportunities. Sometimes it’s also about the illusion of being lot, isn’t it? We want to have all those locks on our post. Those interactions, those engagements. And guess what? Most people that are doing really well and selling stuff continually, they don’t have it. They might have databases of anything up to hundreds of thousands, and they might only have a few hundred likes, if that.

Sometimes they don’t even have that. I heard about a coach just recently who had made $2 million from her recent launch, and if you looked at her socials, it was Ghost Town. There was 5 or 6 comments. There was a few posts. There wasn’t really much interaction at all, but she had made all this money because she’d gone out to her audience.

Switch It Up

You need to be you and do it your way. And yes, there are people that want you and do it your way. So it’s just a case of finding them and getting out to them. If you are really struggling, then maybe you need to look at pivoting a bit more. Or do you need to be partnering with somebody that already has your audience, and that you can do a joint venture and offer value as well?

There are lots of different ways, but if you are doing the same thing over and over and it’s not working, then you definitely need to change it. So check what’s working. See what has worked in the past. What’s working now? If you’ve got that little bit stuck, if you’ve maybe been ill, and then now you need to take a break and you try to revamp it.

What worked before you got ill? What work a year ago? What worked beforehand? What have you seen work for other people. Now just be careful with that because you don’t know what else they’ve been doing to do that.

Redefine Success

What is success for you? Is it getting through your workload and getting that one client? Is it getting the workshop out so that you now talking to new people? Is it a case of renewing that client? You’ve got? Is it a case of just getting your health back and getting one step at a time? So have those things that really can push you along.

A great way to do that is to actually journal and at the end of the day and go, what were three things that worked really well today? What were three things that I can do tomorrow as well? And thinking of those positive affirmations, because quite often we look at what’s not gone well, we look at the mountains of trees that are still there, but we don’t remember how much we’ve done today.

You Can Do It

You can do this. So making sure that you are telling yourself that as well. So if you need a bit of a mind shift then I gave you permission. You are able to do this. And it is sometimes about just writing that plan and doing it step by step and ticking it off one thing at a time. And be careful not to put too much on the plan, because that is another way to set yourself up for failure, isn’t it?

Some great episodes that we have had recently is Episode 297: The Real Reason Clients Say I Want To Think About It to Episode 299: Shift The Stuckness, because that’s where you might be. You might be stuck and let me help you move you along, either with this podcast or right chat. I’ve got some spots available for 101 and I’m launching my new group again.

You shift this stuckness and Episde 307: Why People Don’t Trust You Yet (Even If You Are Good). Because it’s really important that we have that trust, isn’t it? Because people won’t buy if they don’t trust you? And speaking of workshops, I’ve got one coming up. So if you’re listening to this live, the publicity for that will be out next week.

So check it out. And if you are listening on a back episode, just go to my sessions on my website and you will be able to see the ones that I’m running on the date that you are listening.

Links

Coaches Marketing Roadmap
Cathy Smith Coaching

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