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Show Notes
So you have been showing up. You have been posting on socials. You’ve been getting out there and getting visible, but you are still not getting clients. So you are starting to wonder what has gone wrong. Let’s talk about that in this episode.
You Overlooked Your Existing Audience
It’s your database, your email list. How often are you actually having conversations with people? Are you emailing them, letting them know what you’re doing, adding value, getting out there and talking to those people because they already know you.
They have had connections with you and they are your home audience. And in a lot of cases, they are just sitting there waiting for you to talk to them. They have got the problems that you solve. They want help. And we as coaches quite often forget that, don’t we? We don’t get out there and have those conversations.
You Lack Conversations
It’s easy to hide behind the screen and to schedule posts rather than actually have conversations.
And in this world of AI, the conversations are what are making the difference. If you don’t have conversations, then it’s difficult to get clients. So let’s help you to be able to overcome that today.
Most of us are getting out there, we are getting visible and we are trying. But unfortunately, trying does not equal results. If it did, we’d all have a lot more money, wouldn’t we?
Because we go out there and we are making that effort. And a lot of coaches think they need more content, more followers and more visibility. Let me say that again. You think you need more content, more followers, and more visibility. And that’s just not the case.
You Don't Talk to the Right People
You need to make sure that you are talking to the right people.
And quite often they are on your email list because they are your past clients. They are those past conversations and they are your new prospects that have engaged in something with you. So they might have been following you on socials and now they have got your lead magnet or they have downloaded something and they are in your world and now you are ignoring them.
You have let them go cold. They are waiting for you. So right now is the time to change that. You don’t need to ignore them. Posting is great, but it’s not connecting. So you need some direct engagement. People need to know how to contact you, how to talk to you, to have those discovery calls, and to take the next step.
So being helpful and not directional, making sure that you can show them what the gap is. The conversation is started and then it stopped. You’ve got no momentum. You need to get into that conversation and not have that broken-up text message style communication.
So if you are not having those conversations, if you are not creating those invites, then you cannot have that conversation. It’s just so much more difficult. So no conversations leads to no invitations, leads to no clients.
What's Holding You Back?
So the truth is that you are not stuck. You are not behind. And I did a whole episode on that one, so go back and have a look at that. Check out SBT Episode 341: You Are Not Behind
You are just avoiding that uncomfortable bit of reaching out, of inviting. Or if you have done both of those, then it’s the follow-up.
So you need to make sure that you are following up. Because as we know, quite often it takes up to 20 steps before people will actually make that commitment to work with you.
And that could be in a matter of milliseconds or it could be in years or somebody else might have done the 18 or 19 steps, and you just need to do that last one in that buyer’s journey to get them into your world, to create that client.
You Don’t Know What To Say
Now, you’re not sure what to say. You’re not sure what to follow up with. And if you haven’t been doing it at all, you might be overthinking it yet again. So let me help you with that. If your list has gone quiet and you are not out there talking to your people, I have an amazing eBook for you, a guide that’s going to tell you what to say, when to say it, and how to say it. It’s copy and paste, so it’s not difficult.
Just tweak it slightly and add your flavour, or don’t tweak it at all and send it out as is, because it will work as is. So it’s called The 10 Minute Inbox Reviver.
So let’s make it happen. Let’s start those conversations intentionally. Let’s make clear offers and follow up without overthinking it. No, you’re not annoying them. They’re probably busy just like you are.
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Why You Are Not Getting Clients?
You can do this, but you need to be out there having conversations with people, real people, so that you can create those opportunities to spread your magic in the world and be able to serve those clients that are really out there looking for you and needing you.
If you don’t get out there, they won’t know you are there.
Listen to the full episode of Small Business Talk episode 344.
You can also find the video versions of the Small Business Talk Episodes on YouTube.
