Small Business Talk
The Podcast to Grow your Business Faster
When Should I Post On Social Media?
Show Notes
What Should I Post When?
That is one of the most common questions I get asked?
- What should I post on social media?
- Which platforms should I post on?
- How often should I post?
Like everything in marketing, it depends on lots of factors:
- What are you trying to achieve?
- Who are you talking to?
- Who your audience is?
Mari Smith – the Queen of Facebook says 5-6 Facebook posts a week. Never skip weekend because that’s when most people are looking.
Neil Patel from Quick Sprout says 16 – 30 times a month and for bigger fan bases every day.
Brendan Burchard says 5 times a day.
Louise Myers – social media expert says at least 3 times a week.
Hub Spot says that pages under 10000 fans experience 50% drop in engagement per post if you post more than once a day.
As you can see, everyone has their own opinion and they vary vastly.
Back to the original question, What should you post and when?
The thing to remember is that all the above suggestions are averages, generalisations you need to see what works for your fan page.
Whether it’s Facebook, Instagram, Youtube, LinkedIn or any other social media platform test and measure.
Where to Start With Social Media Post
- Be Consistent
- Add Value
- Ask your Audience
- Test and Measure
Be Consistent
Start with the number of posts that you can regularly achieve. Try a few a week or 1 most days and if you can provide enough good quality content then try some more.
Add Value
Don’t just post for the sake of posting. Don’t spread yourself too thin. If you can’t post a variety of quality post types then scale it back to what you can achieve.
Ask your Audience
Vary the type of content you are posting and ask your audience what they would like to see you post.
Test and Measure
Once you have added a few posts, go to your platforms insights or analytics and see which posts are getting the most interaction and engagement. See when the best times are for posting on your business pages. Keep a record.
Then do more of what is working. Tweak what is not. Do this slowly so you don’t throw away all your hard word when it could be a number of external factors affecting the performance.
Keep good records of seasonal events that increase or decrease your reach, that way, you can be aware of it next time that event happens.
Depending on your business, think about events and times of the year you can be ahead of.
Think about the occasion that people celebrate such as:
- Mother’s Day
- Father’s Day
- Christmas
- Easter
- Other Holidays
Special Holiday such as:
- Love a Pet day
- Secretaries Day
- Teacher’s Day
- Nurses Day
Change of Season
Have a Plan
As many people know the worse thing for writers block; a blank sheet of paper staring back at them or these days, a blank word doc. The worst thing you can do when you are wanting to do some social media posting is have a blank screen so have a plan.
What days and times of the week are you going to post? Do your research to the best times and days to post for your business.
3 Month Plan
Do your plan for at least a month 3 months if you can. Add all the special days, seasons, events etc that you can use to add to your content. That way, when you sit down to do your scheduled posting, you will know exactly when to post. Now, a word of warning about posting too far in advance – you need to make sure you keep a bit of an eye on it if there are any major local or world events that may need you to be a bit sensitive.
In 2 weeks’ time on the Small Business Talk Podcast, I will talk about “What to Post on Social Media”.
When Should I Post On Social Media?
Next week on Small Business Talk, our special guests will be talking about “How to Grow Your Business through Collaborations”.