Small Business Talk For Coaches

The Podcast To Transform Your Coaching Passion Into A Thriving Business.

The Key to Coaching Success

Show Notes

Today I thought I’d like to talk to you about the keys to coaching success. There are three main things that really set coaches apart. Read on below.

1. Getting in Front of The People

Are you? Letting people know that you’re a coach and actually showing them what you do. So, the way to get in front of people? Well the easiest way is to actually to get In front of people in person.

So that could be anything from the grocery store to a coffee shop or a line. Or anything like that. There’s always opportunities that we sometimes don’t even see. It could be a friend’s barbecue. And yes, we don’t want to be working 24 /7.  But we also don’t want to let these opportunities go. So the in-person getting in front of people. It could be in-person networking. It could be that the school events, if you’re waiting to pick up your children. Or it could be other business events. So, there are a lot of different ways to get in front of people in person.

Now, there’s also lots of online ways as well. So there’s a zillion online networking events. There are groups in Facebook, some in LinkedIn as well. There’s DMing people. Now, just be be careful with that, because think about it. When you’re the client or when you’re the prospect, you don’t want people to just bombard you with Stuff. I call it verbal diarrhea. It’s really bad on LinkedIn. You make a connection with somebody and suddenly your whole Message is inbox is full of, “Can you help me?”, “I’d like to work with you” or the classic “Can you have more clients?” “Would you like more clients?” We all know why that slide site.

Just be careful. If you’re among them, make sure that there’s some kind of connection first. So, getting in front of people in person and getting in and not getting in front of the people online. And then think about how you’re actually showing up online. Do you have a website? Does it clearly articulate what you do?

Does it need a refresh? Has that been something that you’ve done before or a previous business? And it’s not actually telling people that you’re a coach. So thinking about those sorts of things. And then what is your online presence? Are you on LinkedIn, Facebook or Instagram? Now there’s quite a few others as well. But just think about not spreading yourself too thin. What’s the one that you like to go on to?

What’s the one that your clients are on? Do you know your clients? Do you know where they are? Who is that one person that you would really like to work with? Perhaps you already have worked with them or perhaps they do a little while ago. But getting to know your clients or potential clients and where they hang out is really important, especially when you’re thinking about buying on social media and how you’re going to message.

2. Listen Closely to People

How are you listening? Are you actively listening? I’m using those coaching skills that you’ve got. Are you just waiting for your turn Your Form second, your bit to say, hey, I’m Cathy Smith and I do this? Hey, I mean, say your name, you do that. Or are you actually listening to what they’re doing? It’s really important for you to listen. And particularly when you’re doing consults and even if they’re consults that don’t convert. If you’re thinking about what they saying and listening and serving, you pick up words that they use over and over. And then that can be part of your messaging as well. So, if you can talk your customers language and articulate their problem better than they can then that’s when it’s going to really pop for them. And then they’re going to go, yes, you’re the person.

3. Tell/Show Them What You Can Do

Now you’re not doing free coaching. If you choose to do that. That’s in a different setting. But just asking them a few things that can be good, and then you can offer your solution if it fits and if they’re open to it. There’s nothing worse than going to an event where somebody is just throwing their business cards at you, or immediately going by my staff.

But there is definitely an opportunity quite often to say, hey, yeah, I do one on one coaching. Would you like to have a consult? And that can just be as simple as that. Oh, you’ve got this problem. Actually, I can help with that. Let’s have a further chat later on. But be very clear what you are offering. But it’s not time for the free coaching because you don’t want to give away everything in the first go.

You do need to let people know that you do one on one coaching, or that you have got a group program or a course. Don’t be the best kept secret when nobody actually knows what you do. They can’t interact and they interested in buying your stuff if they don’t think there’s anything to buy. Yes, there’s a big education piece and telling people what you do that’s perfect, but you also need to let them know that there are things that they can buy as well.

What Are You Offering?

Do you have a six-month package? Now depending on the time that you’re with them. You may not want to do all of these things all in one go. But sometimes you get that opportunity. Sometimes it can be really quick. The buyer’s journey gets really short. Other times, you just might plant a seed and then allow them to come back to you.

That’s why social media is so good, because sometimes you can plant that seed and then suggest they go listen to the podcast, or they go to your Facebook or Instagram or LinkedIn or TikTok, whatever your version is.

Sending them into your ecosystem so that they can get to learn more about you. It’s always a good thing. And if you’ve said you’re going to do something, make sure you do it. If you said you’re going to send them a link to that article that you wrote, make sure you do it. Make sure you do that follow up.

If they’ve said, yep, sounds good, but I want to talk to somebody about it or not quite ready yet. Make sure you nurturing them. Don’t be too over laden, but generally it takes up to 20 touchpoints before people will buy. So, you’ve got those opportunities just to pop into their inbox occasionally. Maybe send them a DM and see how they are going.

But do it from curiosity, do from actual care of the person, not just trying to make a sale. That’s how people can really see the difference. Sometimes they cycle will take a long time. Sometimes they’ll never come. But if you’re just popping up from time to time, being curious, being helpful, adding value, you never know where it will go.


The Key to Coaching Success

You are not going to be the best kept secret. If you want to have a successful coaching business you need learn these three things. 

So you’ve got in front of people. You’ve actively listened to them. You’ve told them what you can do. That’s the three main things that you need to do when you are looking to have a successful coaching business. Having a successful coaching business means you need to get out of your comfort zone. You need to let people know, and sometimes you need to file a bit and sometimes that’s is the learning curve.

You just have to go and see what works for you. Tweak it. Keep doing it, get out there and make sure that people know that you’re a coach and that you can help them.

Listen to the full episode of Small Business Talk episode 239.

You can also find the video versions of the Small Business Talk Episodes on YouTube.

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