Over time, this documentation will allow you to hand off tasks to an assistant, freeing you up to focus on higher-value work. You’ll gradually build up a body of work, which becomes the foundation for creating streamlined operations. At first, start with something simple, like an administrative assistant. Perhaps you hire them from platforms like Freelancer or Upwork, or from countries where your dollar goes further, like South Africa or the Philippines.

The key task for your new assistant is to watch your recorded videos and help you create basic checklists and processes. Tools like ChatGPT can also help draft processes based on your recordings. Once your assistant creates the documentation, they’ll start identifying the tasks they can take over, which further frees up your time for higher-value tasks.

That makes a lot of sense. How do you respond to people who say, “Nobody can do it as well as I can”? That’s a common response, especially among business owners and coaches who are so used to doing everything themselves. They’ve reinforced that belief because, for a long time, they were the only ones doing it. It’s true to some extent—when you’re meeting with clients and providing that unique coaching magic, you are the best person for the job. However, there’s a lot of admin work that doesn’t require your special touch. By systemising those tasks, you free yourself up to handle more clients, generate more revenue, and spend time where it really counts.

The same applies to marketing. When you record a video, that content can be repurposed for blog posts, social media, and more. An assistant can create beautiful assets in Canva, allowing you to focus on core tasks rather than getting lost in the details.