Small Business Talk For Coaches

The Podcast To Transform Your Coaching Passion Into A Thriving Business.

Proven Strategies for Sustained Coaching Success

Show Notes

In this winter series, we’ve been doing a few different things and today’s episode is going to be no different. I hope you’ve been following me on socials – Cathy Smith Coaching and saying where I am tripping all over the world. You bet I’m having an amazing time. So just join me in a little bit and let me know what you think.

Today we’re going to put these Monday lives together. I’ve been doing these little snippets, these tips on a Monday Live on Cathy Smith Coaching. They just little actionable things that you can do something to get your mind thinking, something to maybe jolt you into a little action today. So, I’ve got seven different tips for you.  So let’s go.

1. Coaching Business Without Socials

Now, as I say on the tip, I’m not quite sure why you would want to because it is free and social should be part of your marketing, not your entire marketing but part of your marketing.

The most common question being ask to me is “How can you create a thriving coaching business if you don’t want to use social media? Well, the first thing I’d say is why not?

Because social media is free on most occasions. So is that a blog that maybe you need to talk to your coach about? But with that aside. So it’s like everything you need to get yourself out there. So you need to get people to be able to see you. Your ideal audience, so that they can decide whether you’re the one for them to get your messaging straight and get out there.

So how can you get out there? You can run workshops. You can be on other people’s podcasts, you can have your own podcast or you can do speaking gigs. So that’s kind of three categories. There’s lots of other ways that you can get out there. And publicizing all of this through social media is a great way to expand your reach.

So when you’re thinking of marketing, don’t think of just one stream. How many streams can you put together? What can you do to add value to social media? And then do some stuff offline as well. It’s not one or the other. Use them in tandem and think about it as a marketing strategy as opposed to just one thing.

2. Adaptability

I used to hate birthdays. I used to hide from them when I turned 30. I had a 29th and a half. When I turned 40, I had a 39th and three quarters. But when I turned 50, I went. This is where we are. What’s the alternative? The alternative is that you are not here.

So some people get really worried about birth dates. And like I said, I used to be, but now it’s a chance to celebrate. It’s a chance to reflect, to think about all those wonderful things that have happened in the past. So, what did I reflect on yesterday? I reflected on having to be adaptable. Plans just went completely out the window.

We weren’t able to do what we were supposed to be doing. I was a bit upset for a while and then decided, well, maybe it was just meant to be. So, we’re going to try and reschedule for next weekend and have a second go at that. But sometimes you just have to go with the flow. You have to be adaptable and you have to be flexible and you have to be happy about it.

I don’t know why it changed, but it did. So move on. What else have I reflected on that we can do so much more than what we think we can. That generally we are the ones stopping us.

3. Don’t be Salesy

Everybody likes to sell, don’t they? Okay. I know you don’t. But guess what? If you do your marketing right, you don’t have to sell.

You will get people coming to you wanting to buy. And isn’t that such a great feeling? So how do you do it? Well, you start with your audience. You make sure that you know what their problem is, what they really want, and speak to it in the way they do. Might sound odd, but it’s not. Because quite often we talk in our own language, our own jargon, and the way we think things should happen.

But you’ve got to get to know your customer. You’ve got to really get into their psyche and work out what their problem is, so that you can help it and you can solve it. And it’s not as hard as it sounds. Quite often by listening. If you had lots of one on one consultations, you’ll pick up those words that they use.

They’ll say, I came to you because, oh, you can get me customers or whatever it happens to be. So just listen to the words that they’re using, the ones that they use over and over so that you can get to understand what their problem is and use those words just like Apple and all the big people do. That’s why they get people lining up for their products.

They are not selling. People are clamoring to buy. Now, wouldn’t you like a little piece of that pie? Kitchen’s apparently going to do something like $1 billion expansion in the next couple of years, and having a little piece of that so that you can help and you can get really good at selling. Well, maybe not selling marketing. It’s going to really help your family in the courses that you’re looking for.

So get to know your customers what their pain points is. Articulate it so they can understand that you are the one for them.

4. Work Life Balance

Are you in balance? Do you have a work life balance routine? Sometimes it’s a season. You need to work more and then other times you need to work less. Like, right now, I’m enjoying my European trip, but I’ve worked really hard to get there.

As coach, it is really, really important that we get balance, right? Because particularly in the wellness space, we want to give everything to our clients. We want to give them our full attention, which we must do, but we also must remember to have some downtime as well.

The airlines get it, so get it right. So well, remember to put the oxygen on you before everybody else. If you’re falling apart, if you’re light, if you’re not bang out to make those coaching appointments, then what kind of coach you going to be if you’re running on the edge of wreckage and yet, well, really, you know what I’m talking about with most all being there.

So just be careful of you. Make sure that you are getting that balance. Because to give the very best of yourself, of your experience, of your training, as you as coach, you need to look after you. So we’ve just had a Easter and I was doing my live today on Tuesday instead of Monday. And guess what? That’s okay.

And that’s actually a good thing because having that downtime and having that break makes such a difference. I was studying for my ICF exam, which was coming up in a month, and that’s okay too. I’ve given myself plenty of time, and I actually know more than I thought I was going to be. Well, probably, as my husband says, I shouldn’t be surprised.

But you know, it’s been a very long time since I’ve done any major exams, and we get ourselves in that own little spiral. And that’s a balancing to making sure that when you’ve got big things coming up like that, it’s that you do have time to do the preparation.

Being balanced is really, really important, not only for yourself, your family, but your clients too. And if you like this kind of content. Chapter 11 in the Coaches Marketing Roadmap Book talks about balancing you and your professional life.

5. Don't Self Sabotage

Isn’t it funny how we often stop ourselves? I don’t know what to say. What will I talk about? So we don’t talk about anything. But did you realize that most of what you talk about and most of what you think is easy, is not easy for other people? So quite often that can be your niche. I was on a group the other day and the lady was saying, I don’t know what my name should be.

I help people to decide what they want. How can I say that? And we’re all sitting there. Oh, wouldn’t that be so great? So often the things that come easy to us is exactly what we should be coaching on. It’s exactly what we should be helping people on. And we stop ourselves because we say, why would people want to know that?

But it’s easy, but it’s not for everybody. So what are the things that you’re not saying because you think it’s too easy? You think it’s easy for you. It’s like riding a bike when you know how to do it. Yes, it is easy. But remember the learning, the stumbling, the falling over, the getting somebody to help you. Maybe having training wheels.

Then you got your training wheels taken off and you a bit wobbly, and you’re not quite sure what’s going to happen. Then later on, you get off riding a bike without any hands or anything. Then it becomes really easy and it’s much the same as when we’re coaching. Some of the things that we think are way too easy to be coach on at Shaklee, what people are stumbling over exactly what they need help with at Shaklee, what you can do and you can help them with.

So don’t worry about not having anything to say. Just have a conversation with somebody just like this is just you and me. And how many others? It doesn’t matter how many others. It’s just you and me having a chat, having a conversation. And that’s the easiest way to do your marketing. Just talk to one person at a time.

Once you’ve got that one person absolutely nailed, you know they like your best friend may not. You know everything about them where they hang out, how they like to talk. What they like is information where they like to consume it. You’ve got it all. Then you can think about other people. But just get that one person, your ideal client, nailed first and then you can go for it.

6. Getting Caught up in The How

Hey, why do we get so caught up in how we didn’t used to? When we learned to walk, we weren’t worried about the how. We just wanted to get over and say mom or dad or a sibling or that toy that caught our eye. We just wanted to go there. We didn’t worry about how it was that we were going to go there, so we fell down a few times.

We got up, we had some encouragement and we kept going. So why are business owners? Do we get so caught up in the how? Why are we choosing the way work out? Where do we want to go and worry about the how later? So when we learn to walk, then we learned to run because we wanted to get there quicker.

And eventually, perhaps we also learned how to ride a push back. And that got us there even quicker. But we fell off a few times. We got ups. We’ve probably had some encouragement from a sibling, or maybe not if they had to share your bike, but we got there and we just kept going, and it’s much the same with most things that we do.

But then when it comes to business, we get so caught up in the how, what are the steps, how do we get there? What do we need to do? Instead of looking at the goal, what it is that we need to do? What are you worrying about with the how? And it should be this way. How can you help your clients to maybe have that encouragement of the way, help them get up when they fall, then either show them that there’s a different path rather than the one that they’ve been set on?

7. The Rule of One

Thinking about one person. How can you help a single person not try to help the whole world? But just how can you help that one person? Name that one person so that you’re really clear on your messaging and knowing if your messaging is really going to suit that person.

So let’s call that person Sam. So when you’re thinking about writing posts or emails or content of any sort, you think about Sam, put a name to them. What type of interest do they have? What’s their pain point? What are they looking at? And really think about how you can help Sam. And then when you write that copy, you think, with Sam like that or with Sam, not like that.

It makes it so much easier when you’re trying to do your marketing. If you’re only marketing to one person, and you might think that that’s going to cut out a lot of others. Well, in actual fact, it works in reverse because it means that everything is so much clearer, so much clearer to opt in, so much clearer to opt out.

But you don’t want to be spending marketing money, time and effort on people that don’t want to deal with you and never going to deal with you. They’re not people that you can nurture and maybe have a conversation with later. If they’re not for you, then definitely opting out is the better thing to do. So think about that one person, that one person that has the problem that you can help solve.

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Listen to the full episode of Small Business Talk episode 250.

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Proven Strategies