Small Business Talk
The Podcast to Grow your Business Faster
Is Perfectionism Holding Your Business Back?
Show Notes
What Are You Waiting For to Let Your Business Shine?
The world needs that special gift that only you have!
What is stopping you and your business from truly shining?
When will you push record, publish, pick up the phone and call?
STOP and just do it.
Is Perfectionism Holding Your Business Back?
Glen Carlson from Dent Global said their first book had 100 spelling errors in it.
At the time, they were making $1.3 million of sales to their courses off the back of that “faulty” book.
Imagine what would have happened if they waited until it was perfect before they published.
Yes, I bet they finished the errors for the next print run.
Brooke Castillo from The Life Coach School says aim to produce B minus work.
“B minus work can change people’s lives. Work that you don’t produce at all does nothing in the world”. Brooke says.
Just Do It
Just get it out there. Often, you don’t know how to fix it, change it or modify it until your audience, customers, students have seen your work.
You would not want to spend years building a course only to find there was no audience for it. (That’s a whole topic in itself).
Or you had too much jargon and your sales material went right over the heads of the people you are trying to attract.
That is why beta testing has become so popular. Get your content out into the world, get feedback and then tweak it. Put it out there again.
Famous Success that Started Out a Bit Rocky!
If Bill Gates took failure to heart, we would never have the modern computer. Bill’s first software company Traf –O-Data that failed.
Henry Ford – the father of automobiles-cars first company went bankrupt.
Oprah Winfrey was fired from her first job for being unfit for television.
The point is, failure is just a learning curve. Failure is rarely fatal and often required to learn and move on.
You Have to Start Somewhere
When a baby is learning to walk and fall, wobbly, topple over, do we see what as failure? No.
It’s just the steps (pun intended) need to take to move forward and learn to walk.
We celebrate the baby’s successes and proudly tell anyone who will listen about their first steps.
Some when they learn to ride a bike. Wobble, wobble, start with trainer wheels, celebrate success etc.
So why is it when we become adults, we forget all of this and want to be perfect the first time around when we have no experience and have not tried this new thing before?
Why is it that we aim for perfection or we won’t do it at all.
What is Perfect?
Perfection according to the dictionary is “the state or quality of being perfect” so what is perfect?
“free from any flaw or defects in condition, precise, accurate , exact”
Who Assesses it to be Perfect?
Earn Your Audience Trust
My daughter who is a Gen Z says her generation has trust issues. The world has changed so much for them already.
To gain their trust, we must be authentic, be ourselves and not try to outsmart anyone. They can spot a snake oil saleman at 500 meters away and will swipe left before you have even seen them.
Don’t Wait to be Perfect to put Your B Minus
Work out into the world and watch your hairy caterpillar turn into a beautiful butterfly or a funny looking moth. Either way, you will be helping the world in your own special way.
Good luck and go for it.
Remember to ask for help if you need it but don’t use that as another reason to procrastinate.
Is Perfectionism Holding Your Business Back?
Listen to Small Business Talk Podcast Episode 056 to know more of this episode.
Next week, our special guest is talking about how to overcome your fear of public speaking.
That might be just what you need to launch your next project.
See you next week!
