Small Business Talk For Coaches

The Podcast To Transform Your Coaching Passion Into A Thriving Business.

How to Have a Coaching Conversation With Zach Carlin

Show Notes

Zach Carlin had an unconventional path to success. He was a professional athlete in 3 different sports, and injury took his out of each of them at different points. From there, he started his entrepreneurial journey with flipping and selling gyms. Beyond that, he has provided executive leadership coaching for companies like HP, Salesforce, and TAMKO, helping leaders navigate complex challenges as well as being a VP of Development for a window manufacturing company. Today, Zach run his own business consulting firm with his partner, specializing in scaling small to medium-sized businesses.

All Around Coaching Business

Having a lot of experience working with very different individuals, having to overcome very unique and challenging clients and achieving goals of the clients can allow you to get exposed to different kind of coaching business. It can be leadership coaching, business coaching and sales coaching as well. As a result, you might have some trouble deciding what do we do, what we want to focus on when it comes to coaching.

However, remember that the essence of coaching stays the same regardless of the topic, regardless of the discipline. So I’ve had a lot of experience with coaching over the last 18 years, and now we’re putting it all together with our company called Summit Chasers. So, we’re working with now we work with small businesses to try to help them create the life that they want to live and run the business that they want to run.

Tips on How to Have A Coaching Conversation

1. Be Genuinely Curious

A lot of coaches with the title of coach is Get Coaching Confused with teaching or coaching confused with just telling them what to do basically is a maybe another way to say it.

So you need to be genuinely curious and in order to be genuinely curious, you have to genuinely care. So you have to be you. You just don’t need to be expert on what you do but you need to genuinely care about people you’re trying to affect, positively influence somebody’s life. So whether you’re in fitness sales business, you have the ability to have a profound positive or negative effect on somebody’s life, and you have to genuinely care about that.

That has to be on your mind all the time. And in order to have an effective conversation, you have to care. And in order for you to do that, you have to be very, very curious. But I believe you can’t have the genuine curiosity without genuinely caring first. That’s the foundation of having a coaching conversation.

2. Communicate as The Third Person

It’s very interesting that the term coach covers so many different disciplines. It could be an advisor, could be a consultant, could be a mentor, could be just somebody selling a product and not having any better term for it. So, they call themselves the coach. So, when you’re really thinking about coaching, do you think it’s more about the questions or the listening?

Both. So, there’s a term and it says you have to listen to the third person or talking to have a communication in the third person. So, the first person would be me paying attention to how I’m talking to you. So, I’m paying attention to the words that I’m saying to you, right? So, if I’m communicating and I’m only focusing on the words that I’m saying, I’m only making sense to myself.

I’m only getting across to myself. I’m only communicating for myself. I’m not communicating for you right now. If I communicate as the second person, I’m only worried about what they’re thinking. I’m only worried about how they’re reacting to what I’m saying. So I’m not focusing on what I’m saying, but if I’m communicating in the third person, I’m focusing on what I’m doing.

I’m focusing on how I’m reacting to what they’re saying. I’m focusing on what I’m communicating is affecting them. And then I’m also paying attention to how they’re communicating to me. So you have to be able to communicate in that third person. You have to be listening, paying attention to visually as well what they’re saying.

You have to be in that third person. You have to be able to just to see it from both sides. And that’s a really good thing to do, because quite often when we’re not in that coaching conversation, we are just waiting for our turn. And coaches do it all the time. They talk over the top of each other and when they’re not in a coaching conversation, they’re not actually listening to the other person.

3. Be Careful with Your Words

If you are coaching somebody who have self-esteem issues, self-confidence issues, you have to remember that every little thing that you do matter because, because they overexaggerated their head a little bit. Not always, but that that is a big thing when they have self-esteem issues, always thinking like, “I just said something that feels wrong to say or am I in trouble?” So you have to be very aware of h what you do, even if it’s just the words you say because it affects the other person. Sometimes, coaches are just concentrating on saying the words, but it’s interesting how words can mean different things to different people.

So we need to be careful about the words we use too, because some people have different connotations about those exact words. So when we’re saying something, it doesn’t always come across the way we’ve intended it. You know? And how you deliver it matters too. Yes, the tone matters and not just the words that we say. The words we say are only about 30% of communication.

And then there’s a huge chunk of it that’s tone. And then there’s a huge chunk of it that’s that’s physical, right? So it’s there’s and then there’s the kind of the kinetic, you know, the kids these days call it the vibe you can feel. I know my partner’s probably laughing somewhere that I said that word, but it’s it’s really the words that we say. You can say words in a different tone and it can mean something completely different to the one who listens to it.

4. Don’t Spread Yourself Too Thin

When you spread so thin that you become vanilla to everybody, you’ve got no real offering because you just trying to do what you see other people do. People can have huge, big social media followings, but they didn’t start that way. So, if you’re not at that level, don’t try to spread yourself too thin. No, because remember that age old adage, if you try to do everything, you’ll be good at nothing or you’ll do nothing. If you’re if you’re just starting out, you have to find your own proprietary voice.

5. Be Authentic

In coaching, people are looking for authentically you. And we all know that we’ve seen those photos in LinkedIn and then you meet the person in real life and you go, is that actually the same person? So always make sure that that digital disconnect doesn’t happen as it is the way you can actually build a robust business.

But if that’s what you want to do, then and this might upset some people, then you’re not a coach if you just want to just throw it a course or you want to just throw out a plan to do whatever you’re coaching or  just throw out a plan to somebody that isn’t you know, you say it’s custom, but it’s really just a little tweaked version of somebody else’s program.



How to Have a Coaching Conversation With Zach Carlin

How you want to make your positive influence on the world or how you want to change the world in or just want to change the people that are in your community and in your network can be easy. You just got to be really authentic and be clear on how you want to do that.

Listen to the full episode of Small Business Talk episode 235.

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