Small Business Talk
The Podcast to Grow your Business Faster
How to Build Your World-Class Personal Brand with Vladimer Botsvadze
Show Notes
Background
Ranked as the No. 1 Global Marketing Thought Leader by Thinkers360 in 2020 with over 130,000 followers across his social media platforms, Vladimer is a world-renowned digital transformation and social media influencer and keynote speaker who initiates change, drives growth, and positions brands as market leaders in their industries. He has more than 15 years of international experience with a proven track record and has enjoyed an outstanding career at the top of the technology industry.
Vladimer’s keynote speeches centre around his social media career and his marketing strategies provide a foundation for success. He helps high performers achieve their growth and prepares organizations to think with a new perspective on the future of marketing.
Utilise Your Social Media Presence
Social media is a great way to get out there, but you need to actually use it. Using social networks like Facebook, Twitter, Linkedin, Instagram, YouTube, Tiktok and more can be a great way to get noticed by an audience. Regular content on these platforms helps to establish you within a network as an expert in your field and socialising, connecting and collaborating with other people on these platforms increases your noticeability.
Start small, stay patient, and focus on quality content.
Customer Centric
Keep your message simple.
Nike’s ‘Just Do It’ has made them a recognisable global brand. They don’t have to push sales on social media because they have a strong brand that sells itself. A passionate message that really says who you are and what you are trying to do makes a big difference.
Centring your customers also means ensuring that you stay consistent across all platforms. Can someone who follows your Facebook page easily recognise your LinkedIn or Instagram pages from the information they’ve gained?
Communication Dictates Everything
Who you talk to, how you communicate, and who connects with you will be the key part of achieving success in your business. Social media makes it easy for you to connect with the people you are looking for; both customers, partners and other people who can help you on your business journey. With how easy communication is with the development of social media, now is the time to capitalise on the accessibility of online networks.
Links
Contact
Stand Out in a Crowded Global Marketplace with Tips from Small Business Talk Podcast with Cathy Smith
Listen to Episode 178 of Small Business Talk for the full details.
Check out Small Business Talk on Youtube for videos and more.
