Small Business Talk For Coaches

The Podcast To Transform Your Coaching Passion Into A Thriving Business.

Goals For Growth In 2024: How To Craft Success In Your Coaching Business

Show Notes

Let’s talk about how to create a thriving business for coaches, because it’s no point doing all this good work and getting your certificates and doing your coaching if you can’t actually make a practice out of it. If that’s what you want to do, make a thriving business.

Welcome to Small Business Talk for Coaches with Cathy Smith

This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.

Cathy Smith began her journey as a marketing professional in 2001 and has helped thousands of businesses to grow. Cathy specialises in helping coaches and is dedicated to showing you how to get your first clients and many more.

If you are ready to take your coaching practice to the next level, then you are in the right place. Whether you are just starting your coaching journey or you’re an experienced coach not seeing the results you desire, this podcast is for you.

Small Business Talk for Coaches - A New Name

If you’re a new listener, welcome. If you’re an existing listener, you might have heard a slight change in our intro today and a slight change in our name. Yes, we’re going to be from this day forward, Small Business Talk for Coaches.

When I started the podcast about four years ago, small business was a fairly small area in podcasting. But now, of course, everybody’s doing it, so we’re going to niche down to coaches. As you will have heard over the last few months, if you have been a regular listener, that I’m doing much more on coaching, marketing, coaching and that sort of thing. So if you would like to stay with us and come on our journey, we’d love to have you here. And if it’s not for you now, we totally understand and we thank you very much for your patronage. But we’re going to be Small Business Talk for Coaches.

And it is the beginning of the new year. It’s early January and in Australia, it is hot, although we haven’t had that hot summer yet, but no doubt we will, certainly on the West Coast of Australia where I’m from.

If you have not met me before, I’m Cathy Smith and I am a marketing professional, have been for over 23 years and a marketing coach over the last few years. So that’s what we’re going to be concentrating more on, on how to create a thriving business for coaches because it’s no point doing all this good work and getting your certificates and doing your coaching if you can’t actually make a practice out of it. If that’s what you want to do, make a thriving business, not just a business, but one that’s going to make you lots of money.

The more money you can make, the better off you’re going to be, the better off you’re going to be able to help people. And then if you choose to do some charity work or to give some away as pro bono or to local causes or whatever, that’s fabulous. But if you don’t have that money in the first place, it’s going to be very, very difficult to be able to support yourself and to do all the good work.

My aim is to get you clients, show you how to get clients, and to make sure that they are paying clients. And then you have the choice to offer free stuff as well if you would like. But if you’re not being paid, then it’s very difficult to do that.

Goal Setting

How are you going to make 2024 the best year? Goals for growth in 2024. How to craft success in your coaching business and, like I say, journey into a real business.

So don’t start by reflecting on 2023. How did that go for you? What were the things that worked really well? What were the things that didn’t go so well? How was your time management? How was your budgeting? How was your pricing?

Spend a few minutes and think about those sorts of things, maybe jot a few notes and work out what went well for you and what didn’t? Here are five questions to think about. What went well this past year? And what are you proud of? What changes should you make going forward? What goals did you achieve and how did you achieve them? What goals remained unachieved? Did they need to be changed, shifted, or do you just need a longer time frame? What are the three things that you want to achieve in 2024?

Remember, don’t try to set too many goals because that makes it really difficult. So you really want one main theme and then maybe a couple of smaller things, but try to keep it down to three, maybe five at the absolute most.

You might wonder why we are looking back, especially this is a goal setting podcast. What looking back can teach us things, but it doesn’t restrict us. So we need to dream big and plan for the future. Making sure that you are setting those milestones and those things that you want to achieve. Maybe by looking back, we can look at the things that weren’t going so well, the things that we need to pick up, things that we need to maybe change.

Shiny Object Syndrome

Have you got caught up in the shiny object syndrome? Have you bought a whole stack of stuff that is maybe now on recurring subscription that you’re not using? Is that really cutting into your cash flow? Are these things that maybe served you previously but don’t now doing a bit of a cash flow audit and having a look at where you’ve spent your money in the last 12 months can be really good too.

It can also show you if you’re not charging enough, if you’re over-delivering and charging too little, then is that an issue? If you’ve got lots of clients coming in, it may not. It might be an opportunity to raise your prices, but if you only have a few clients or no clients, it could be wearing you really thin and it could mean that you’re not doing your best work because you are tired and you are not achieving the things that you’ve promised your clients.

You really must make sure that you’re charging the correct demand so that you can deliver what you say over. Delivering to a point is great because that brings your clients coming back. But if you overdeliver too much, then they won’t value you, you won’t value yourself and you’ll be tired before we get halfway through the year, let alone the end of the year.

Prioritise Yourself

Think about that self-care. Yeah, a great way to do your planning is thinking about those big rocks. Now, I’m sure you’ve all heard of the jar where you put the water, the sand, the gravel, and the big rocks. If you don’t put them in the right order, then they won’t fit.

Now, I’ve got a handout for you if you would like it. At Cathysmith.com.au, that’s where you get the handout. But basically what you need to do is think about the things that you need to do most. The things that are the big rocks. Have you got a holiday coming up? A vacation If you’re in the northern hemisphere, have you got things that are non-negotiables, maybe their birthdays, anniversaries, maybe they’re contracts that you’ve got, maybe that’s your side gig, that well, maybe it’s your big gig that you want to become your side gig.

Put all of those things in your calendar first, put the most important things in those things that can’t move. And then think about the smaller things like the gravel. What do you put in next? So you start with the biggest thing and then you go down from, they So what are the next things that you want to do? They might be things like self-care. Do you want to have a massage? Do you want to get your nails done? Do you get your haircut?

All of those kind of things, they might be akin to gravel. Put those in next, then go keep going down. And that way you’ll be able to get all of your commitments in the things that you want to do with your goals. Now, when you’re doing this, make sure that you’re putting time in to work on your goals, because it’s no point having these lofty goals and never doing anything.

Focus on Your Goal

If that’s the goal of the year, then what is it for the half year? What do you need to do towards that goal for the quarter? What do you need to do for the month, the week and the day? Yes. Make sure that you’re doing something towards your goals each day. Is it contacting people? Is it writing a chapter in your book? Is it writing a few words in your book? Is it recording a podcast? Whatever it is that you need to do to your goals, what do you need to do if you’re recording a podcast once a week?

Does that mean you need to do research before that? Does that mean you need to write the outline? Does it mean you need to get some out work done? Whatever those things are, make sure that you’ve got time planned in your diary, in your schedule to do that, that people will ask what sort of schedule should you be, the one that you’re going to use.

So doesn’t matter whether it’s electronic or whether it’s paper. Some people like a bit of both, but if you’re doing both, remember that it’s double work. You’ve got to make sure that they’re in both. Personally, I like electronic, even though I’m a paper girl, because then I can get it on my phone, I can get it on my laptop, I can get it on my PC as well.

How To Craft Success In Your Coaching Business

Listen to the full episode of Small Business Talk episode 224.

You can also find the video versions of the Small Business Talk Episodes on YouTube.

Small Business Talk For Coaches Goals for Growth