Show Notes
Background
Well, if you have been a regular listener, you know I’ve been away. I’m back. And today I would like to talk about how you might be setting your clients up for failure and what you can learn from long-haul travel that could help your coaching practice in trade. Well, let’s go and have a look at it.
Do Your Research
Know what you’re supposed to be doing and what you’re not supposed to be doing. And then also think about, is it in your client’s best interest?
When we came back from the trip, I didn’t pay that much attention to jet lag. Obviously, I heard about it, but I kind of thought it was a bit of sleep deprivation. I thought it was just if you didn’t get enough sleep, you’d be tired and then that would work. But since coming back and having a major dose of jet lag, I’ve done a lot more research.
And what I’ve found is quite different, and it does actually make you quite sick. And the reason it makes you quite sick is it messes up your body rhythms, your natural rhythms. Because when you’re traveling that large amount of distance, so from Australia to Europe, it’s about 24 hours traveling time. Our longest flight was 11 hours. And we also had a five-hour flight with a bit of a gap in between.
But it’s basically a whole day, and you start in one time zone and you end up in a completely different one. So you’ve lost a whole day or gained a whole day, depending on which way you’re traveling, and you’ve added or subtracted sleep. But not only that, your body is used to a certain time of waking up, a certain time of eating, etc. And that all gets messed up as well.
Now, I thought it was just about the time differences, but when we went to New Zealand, which is a six-hour time difference, we didn’t have nearly the problems. Europe is also a six-hour time difference but it’s not. It’s the other way around. So it’s actually 24 hours minus the six hours, not just six hours. So it makes a huge difference.
So what did I learn about jet lag that could help you and your clients?
Well, the first thing is that when you’re on a plane, they do it so that it’s easy for them. They do it so that they have a plane full of sleeping passengers or dozing passengers because that makes the 11 hours much easier to manage. They do a couple of food services so you can have meals if you want, and then they dim all the lights and they make it dark. So you think, oh, it’s nighttime, I’ll go to sleep. But in actual fact, in most cases, it’s actually daytime .
So, to sum up the entire trip, the airlines didn’t inform us about jetlag.
Even having a little card that told us how to manage jetlag or they bombarded us with emails before we left. So maybe even something on that. Just linking to something about jetlag, telling us about it, saying, have you done a bit of research or something like that might have been very useful. But in your coaching practice, what are you doing that is not helping your clients? Are there things that you’re doing because it’s easy and convenient? You may be running your coaching sessions back to back with little time in between. Is that working for you? And is it working for them? Are you running them in timezones that maybe aren’t the best for them? And just because they want to work with you, they’re trying to fit around it.
They’re trying to do the best that they can and get that busy. But is it actually working for them? So what kind of things are you doing that is maybe not working the best for your clients? You might be tailoring a one-size-fits-all approach. You might have goal setting as one of your major metrics, and you’re noticing that some of your clients are consistently not making those goals. Yes, I’ll do it. Yes, I’ll do it for the next session and you find time after time.
They’re not doing it. Is that something that maybe goal setting isn’t their best metric? Is it something you’ve discussed with them? Do you maybe need to adjust your strategy for them to make it better? Are you asking for their feedback? Are you checking what their preferences are? Are you making sure that your coaching is working for them as well as for you?
Because as we know, the clients that do really well, they’re the ones that are going to be repeat clients and they’re going to continue on with you. And they’re also going to be your best referrals.
Encourage Goal Setting
One of the things that I like to do is goal setting. Is that a metric that works for you? Those kinds of questions. So you’re not attracting clients that are going to be hard to work with for you and are not going to get those results either. Maybe they’re the kind of clients that would be better with a different coach, and maybe you’re not the coach for them. Another thing you might be doing is focusing on short-term goals when they’ve got a big plan.
Now, yes, we do need to sweat the small stuff, and we need to make sure that our clients are kept on track if they want to be. But sometimes focusing on the really small things doesn’t work for all clients. So you just need to adapt your process or adapt the clients that you’re attracting to make sure that it is working for them and you are giving them the best result and just not making it easy for you.
Because in the long run, if you’re attracting clients that are not getting results, that’s not going to make it easy for you, is it?
Think About Yourself As a Coach
The other thing you need to think about is you. Are you trying to make it easy and you’re actually not doing back-to-back clients? Is that because you only want to work on a Tuesday and a Thursday, but it’s really working for you?
Are you skipping meals? Are you overworking? Are you overbooking perhaps? Are you not having that time in between to do those evaluations, and to really do that deep thinking and making sure that you are giving them the best coaching and that they are getting the best that they can get?
Have you got some playtime in there? Have you got that thinking time? So if you’re working Tuesdays and Thursdays, for instance, have you allowed for Friday morning or Friday afternoon? Is that playtime? That downtime. Are you looking after yourself as well? Are you just trying to fit it into a convenient container that’s not really working for you or them?
So thinking about yourself as well, because clients come and go as we know. But if you want to have a long, sustainable business, then you need to be thinking about these things. Yes, sometimes you need to accept clients that aren’t the perfect match in the beginning so that you can get the money in the door. You can get that feedback, and sometimes it’s a case of you doing it that way so that you can see what works and what doesn’t.
So you need to be thinking about what works for the way you want to coach, not just a case of let’s do it this way because it’s convenient, because that might actually be setting your clients up for failure, and it might also be setting you up for failure. If you’re finding that you’re really, really tired and you’re struggling to get to those coaching calls with enthusiasm and positivity and curiosity, is it time to have a look at it?
And maybe you need to do some modifications, do a few adjustments so that the failure isn’t going to be there, and you’re not walking into something that you can’t sustain long term. So as a coach, you need to look after yourself as well as your clients. Just like the airlines failed to look after us as passengers.
Now we’re going to complain about it, no, because theoretically they didn’t do anything wrong. We could have stayed awake, but because we didn’t know and have the knowledge, we didn’t. So it might be a case with your clients as well. They are getting some results or they just think that’s how coaching is.
Links
Contacts
Are You Setting Your Clients Up for Failure?
So as coaches, we know we need to be curious and have a little bit of curiosity about how you’re conducting your coaching and try to see it from your client’s eyes. And a good way to do that is to ask. So that is how jet lag and long-haul flying could help your coaching practice. I would love for you to let me know of any topics that you would like. We’ve got a few guests coming up, so we’re going to mix it up again and have some expert knowledge as well as some very curious questions.
So if there’s anybody that you would like me to interview or you would like to be on the podcast, just reach out and let me know.
Listen to the full episode of Small Business Talk episode 252.
You can also find the video versions of the Small Business Talk Episodes on YouTube.
