Small Business Talk

The Podcast to Grow your Business Faster

4 Business Strategies to Attract More Clients Consistently with Henriette Danel

Show Notes

Background

Henriette Danel is a Strategic Business Coach working with professional Female Entrepreneurs in the service-based industry, to help them Attract High-Paying Clients Continuously. She’s also the host of The Entrepreneurial Success Podcast and a Public Speaker. Her speciality lies in her unique ability to take anything complicated, dissect it and put it back together in such a way that’s easy to understand and implement. And because of this, her clients gain clarity and receive amazing results in the shortest amount of time.

Henriette believes that running a business should be fun, encouraging and led with integrity. This requires your commitment and clarity. And once you’re focused, signing up clients more continuously comes naturally and organically.

Where to Attract Clients?

There are so many ways to bring clients into your business, especially with the rise of digital platforms. Being seen and exposed to your ideal audience is the goal here, and you don’t have to add more to your plate – just work on small things until they build up into big things. 4 of your best choices for attracting clients consistently are:

Websites
Social Media
Features and Public Speaking (Including podcasts)
Awards

Ideally, you will start at the first item on the list and then work your way down.

You Don’t Have to Do Everything!

Signing up to every single social media platform that exists and then trying to succeed at gaining clients on all of them is going to be a headache for you that probably won’t result in a lot of payoff.

Instead you should focus on one or two platforms and one or two types of content – the ones that will resonate with and attract the audience you are trying to sell to, and then create a strategy around that instead. After you’ve decided what platform and content type you want to use, the next step is to make sure you stick with it. Consistency is key, and going off-track won’t keep those potential clients interested.

Where Are Your Strengths?

There are 3 things to focus on when deciding on your attraction plan – commitment, consistency and clarity. You’re more likely to be able to communicate these things to your audience through your content if you are doing something you feel more passionate and comfortable with. If you are more of a public speaker, this may be live videos or a podcast. If you are a writer, think about blog articles and story-based content.

Building Relationships with Your Audience

It’s easy to talk, talk, talk… but are you listening?

Connections are at their strongest when the person you are trying to connect to feels heard and cared for. You should be trying to build a relationship so you can have honest conversations with them. Letting a person buy is much more powerful than pushing them.

People will only buy from you once they feel understood.