Skip to content 
Show Notes
Say you are looking to get clients. You have been doing the work, yet you are not getting consistent client flow. For most coaches it is not about lack of ideas. It is not about lack of people that we want to help. In fact quite often it is the opposite. We want to help everybody.
Sometimes that can mean messaging is just a bit vanilla and not quite hitting the mark. So it is not that we lack ideas. It is not that we lack content. Quite often it is that we lack a clear path. We lack a clear client flow. Not that we do not know what we are doing, it is that the clients do not know how to find us and what to do.
You Have an Invitation Problem
That may seem really odd. You think you are putting in calls to action at the bottom of your post. You think you are inviting them, yet quite often they just do not realise that it is an invitation. So last week we talked about why you are not getting clients even when you are showing up and what to do about it. Listen here for SBT Episode 344: Why You Are Not Getting Clients?
If you have not gone back and listened to Episode 344, definitely check that one out. It is not that they do not know you. They are actually seeing you. Quite often they do know you, they just do not know what to do next. There is no next step. There is no clear direction. So there is no movement for them. And we have to tell them.
You Missed The Next Step
Let’s break that down. You are doing the work. You are showing up. You are helping people. You are being visible. As mentioned, that is not your problem. Your problem is showing them the next step.
This is what it can look like. Posting without conversations. Conversations without invitations. No follow up.
It can feel really random. When it feels random, it becomes inconsistent. It feels inconsistent for you and it feels inconsistent for your prospective clients.
You Need A Simple Client Flow
Let’s simplify it. You need a simple client flow.
Conversations, invitations, leading to clients. That is how you get consistency.
You are not missing things. You are not doing it only when you feel like it. Because that is often what happens. We get busy, we forget, and suddenly there is nothing in the pipeline. No clients coming in. No consults. No people coming to webinars.
Having a system makes this easier. It allows things to run in the background while you are working with clients and creating transformations.
People often say they want to be spontaneous. You can still do that when you have a system running. You can always add in ideas, moments, stories, client wins.
Systems are not restrictive. They create freedom.
Conversations, Invitations and Follow Up
Start conversations intentionally. Not just posting and hoping. Be consistent. Tell people what the next step is.
Reach out. Engage.Then invite. Tell them exactly what to do next. Invite them to a call. Have that deeper conversation. Give yourself the chance to answer objections.
Many people avoid objections. It is far better to answer them in a conversation. Often it is a small misunderstanding that feels big until it is clarified. Once you hear objections a few times, you can build them into your marketing, your emails, your system, so they are answered before people even ask.
Do not assume people will figure it out. Do not assume that because you said it once, they understood it. Sometimes it just needs to be said differently. This is why you do not need more content. On social media, only a small percentage of people see what you post. People also need multiple touchpoints before they decide to buy.
Sometimes you are part of that journey. Sometimes you are the final piece. Even if it feels repetitive to you, for someone else it might be the first time they hear it. That can be the moment they decide you are the coach for them. Often we have great conversations and then forget to follow up.
Results come when you reach out. When you make invitations clear. When you make it easy for people to take the next step. People are busy. If it feels too hard, they will not do it. It does not need to be perfect. It just needs to be done. So take action.
Have conversations. Make invitations. Follow up. Listen to SBT Episode 343: What Are You Waiting For? if you need that push. This is what many coaches miss. They overcomplicate it. They chase new strategies. They follow shiny objects.
You do not need to burn everything down and start again. Focus on what is working. Test things alongside what is already working. Double down on what brings results.
Links
Contacts
The Simple Flow That Turns Conversations Into Clients
So here are 5 things you can do today. Have 5 conversations. Make 2 or 3 invitations. Follow up with someone you spoke to last week. If you did not speak to anyone, start now so next week you can follow up.
Have a simple flow, take consistent action, and you will get better results.
Listen to the full episode of Small Business Talk episode 345.
You can also find the video versions of the Small Business Talk Episodes on YouTube.
