Kareena has had a lot of help prior to transitioning to full-time into the business. She invested a lot of money into the business. She was fortunate that she had some money to invest and got her branding done by a graphic designer. She had professional photos done, a website made and had a lot of support from the online community of entrepreneurs to get her kick-started in the right direction. She put money into the business and did the right thing from the get-go and that has really helped Kareena particularly now because her main source of selling was in the event community.

As everybody probably knows by now, the event community has been shut down, so no more markets, except small farmers markets do continue to go, but the larger artisan markets, the festivals, the fairs, everything has been put on-hold and the entire event industry is non-operational at the moment. So that was Kareena’s biggest source of selling even though she did have the website. Kareena finds that people like to pick the soap up and smell it, ask you questions and meet the maker.  She had a lot of advice, friends saying and trying to be helpful, “Why don’t you get a website? Why don’t you sell online?” “Well, I do have a website, I do sell online but it doesn’t change the fact that people want to pick my product up and smell it and ask questions to me directly. They want to meet me. They want to make sure that I’m legitimate.” Kareena said.