Small Business Talk For Coaches

The Podcast To Transform Your Coaching Passion Into A Thriving Business.

How Limiting Beliefs Can Hinder Your Success with Dario Cucci

Show Notes


Dario Cucci’s career in sales started within the self-development & events industry over 20 years ago, back in Australia when he worked with the Tony Robbins Team as a sales executive, based on commission only income. During his first year working with them, he generated over £1,000,000 of additional sales revenue for the company. He applied his strategies of earning multi-national companies annual revenue of 7 figures in Australia for over 10 years. After being continually bombarded with requests to explain the principles he used to create such results, Dario decided to make his techniques available by introducing and using his High-End Sales C.A.R.E System. He now provides training, coaching & mentoring, by holding live workshops, seminars, in-house group training, online group coaching and 1 to 1 coaching.

Working With Your Ego, Not Against It

American entrepreneur Marie Forleo said, “Don’t try to be somebody else ’cause they’re already taken.”

We compare ourselves to other people rather than comparing ourselves with ourselves. When you compare yourself to somebody else, you can never be somebody else, you’re always you, and you should value the unique person that you are. So it’s important to accept that you can’t be other people because as soon as you do, you become your authentic self.

You should always be sure that the ego is actually helping you and not hindering you.

Adopt a Flexible Approach to Sales

Dario’s first tip when trying to sell something is this: Be flexible and adapt to the situation.

You should not be arguing with the potential customer over whether they need your help or not. Even when you are trying to sell, you cannot make a person feel that you are important to them – they need to make that decision themselves. Make sure you are speaking with them, instead of at them. Rather than pushing a sales pitch right off the bat, learn more about the person you are trying to sell to.

  • Who are they?
  • What do they need?
  • How can you serve them?

7 Touch Points

Research suggests that the average person needs 7 touch points before they are ready to buy a product.

Interacting with the potential customer is a great touch point. Asking questions will keep them engaged and interested in the conversation as well as giving you a better idea of how you can help them. Regularly checking in with people will create that connection as well as giving them another touch point. Other touch points can include:

  • Social Media
  • Peer Referral
  • Digital Marketing
  • Customer Support
  • Company Events



How Limiting Beliefs Can Hinder Your Success

Changing your approach and mindset towards sales can revolutionise your business and turn it into the success that it deserves.

Listen to Episode 130 of Small Business Talk for the full details.


Dario Cucci- SBT

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