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Show Notes
Background
Kathryn is an Emotional Strategist, Reiki Master, Sound Therapist, Yoga and Meditation Guide, and Multi-Dimensional human. She is the founder of E.I.P.L. Healing, Every Individual Person is Love Healing. It is a type of integrative medicine approach to the health and wellness of the whole person. It is a comprehensive, customized holistic approach that accounts for the full spectrum of physical, emotional, mental, social, spiritual and environmental factors that influence your overall health and wellness.
The Power of Emotions in Business
There is just a whole lot we did not learn about emotions growing up. No one taught us how to work with emotions in a way that makes them a strength instead of something that keeps you stuck.
If you want clients without burnout, start with this: Be authentic.
Find Your Flow and Rhythm
If a marketing strategy feels heavy, it is not sustainable. If you are told to email every day and it creates resistance, ask yourself this:
How would you feel receiving that many emails from you? If it feels overwhelming for you, it will probably feel overwhelming for your audience too.
Find a rhythm you can stick to. Consistency does not mean every day. It could be once a week. It could be once every 2 weeks. Pick a timeframe your audience can rely on. Also, you do not need to be on every platform. Be where your people are. Choose 1 platform to focus on, then measure what is working.
Test it for a month. Watch the data and listen to yourself. If it feels too much, adjust the rhythm.
Build Trust
Remember, people watch quietly. They do not always like or comment. Make it easy for them to connect with you off social media. Build your email list. Use a simple lead magnet. Set up a basic funnel so once it’s built, it runs in the background.
Let go of perfection. You do not need your life to be neat before you show up. Real life behind the scenes builds trust.
Stop Imposter Syndrome
When you feel anxious before you send something out move your body. Walk. Stretch. Give your nervous system a reset. If impostor thoughts show up try this:
- Set a timer for 2 minutes and let the worst thoughts surface.
- Then set a longer timer and visualize the best outcome.
Feel what it would be like to sign 5 clients. Shift your energy, then write and send.
Energy speaks louder than words. Create a simple ritual before and after your marketing. It could be a short meditation, a walk in the garden or a walk after you hit send to mark the moment as done.
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Getting Clients Without Burnout
Your emotions are not a sign you are doing it wrong. They are a signal showing you where you can grow. If you feel unworthy of clients there is a part of you asking to practise receiving. You get to build the business on your terms. One step at a time.
Listen to the full episode of Small Business Talk episode 336.
You can also find the video versions of the Small Business Talk Episodes on YouTube.
